Hell Pizza asked us to break new ground, take a white food trailer and bring it to life, dig out of Mad Max and bring some theatre to food trailers. A hugely exciting and rewarding project can no be on Victoria Street in Whanganui.


  • 6.0m long (excl draw bar)
  • 2.5m wide
  • 2.3 tall internal
  • 3500kg GVM electric brakes
  • Triple axle
  • Fully custom stainless steel custom interior
  • Single Phase 32A power set up


  • Concept drawings
  • Artistic impression drawings
  • Full 3D model and realistic rendering
  • Material and texturing experiments
  • Full project management and assembly of the treatment